Biographical Sketch: Jeff Feinsmith is a Principal Integration Architect with the IBM Data Warehousing on System z team. Since January 2011, he has served as the lead Netezza architect for the IBM DB2 Analytics Accelerator. With almost 20 years as a data warehousing solution and technology visionary, architect, and designer with IBM, Netezza, MicroStrategy and Deloitte Consulting, Jeff has advised and architected massive scale data warehouse analytic solutions with leaders in the financial services, telecommunications, retail, CPG, and healthcare industries.