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11921: Greenplum - Industry Expert: The Power of Big Data and Predictive Analytics

Monday, August 6, 2012: 3:00 PM-4:00 PM
Grand Ballroom Salon E/F (Anaheim Marriott Hotel)
Speaker: Michael Howard(Vice President, Marketing, Greenplum)

Big Data is typically characterized by the "Three Vs" of velocity, variety and volume. While these serve as a solid basis of the technology challenges associated with Big Data they overlook two extremely important aspects of the total solution, People and Applications. Monetizing data requires more than Hadoop or an analytics platform, it requires a collaborative and productive data science team to extract value from this data. Further, it requires data ubiquity in the form of new applications for customers, employees and partners. Join Michael Howard, VP of Marketing for EMC Greenplum in this session where he will detail real world best practices for creating a holistic approach to the Big Data opportunity.

Tracks: Application Development, Big Data - Big Analytics - Big Needs, Data Center Modernization and Software Architecture
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