A solid foundation for Smarter Computing starts with a powerful and appropriate systems design, one that shifts from simply deploying systems as fast as you can, to deploying them in the most efficient and optimized manner. The IBM approach to optimized systems includes matching system architecture to specific workload requirements and consistent management of all environments to help reduce infrastructure costs and deliver superior IT economics. Leading organizations are embracing Smarter Computing by integrating, automating, and securing their systems and systems operations, delivering twice the computing capacity on a flat budget. This session will highlight a technology strategy for designing systems that optimize hardware, software and storage to provide better business performance at lower costs.