Mobile/Big Data/Cloud for a World of Neo-Luddites: What to Do?

Ever throw a party and nobody came? It’s the same feeling when you build technology that no one wants, even though it works perfectly. Disruptive technology causes changes perceived as scary and threatening. We love technology, and often forget the considerable angst it causes for non-IT users. Based on my years in the field, this session looks at real examples of technology failures for all the wrong reasons, and the importance of human factors, not just use cases.

Tracks: User Experience and zNextGen