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15643: Predictive Analytics From Transactional Data to Provide Better Customer Understanding

Thursday, August 7, 2014: 4:15 PM-5:15 PM
Room 316 (David L. Lawrence Convention Center)
Speaker: Amanda Bright(IBM)

With approximately 70% of all data transactions in banking, insurance, retail, telecommunications, utilities and government occurring on the IBM zEnterprise platform, with its unparalleled qualities of service and performance, organizations have an opportunity to change the game with real-time scoring. Join us to learn about new technology introduced by IBM that embeds IBM scoring algorithms directly into transactional data, making the possibility of leveraging real-time scoring in your organization a viable option. Our solution enables the real-time scoring of new transactional data as it is created, resulting in decision-making with greater accuracy and efficiency, while ensuring that you can continue to deliver upon your SLAs.

Tracks: Application Development, Big Data - Big Analytics - Big Needs, IT Services Delivery and User Experience
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See more of Project: Integrating Innovative Technologies
See more of Program: Enterprise Data Center