Biographical Sketch: Tim Herbert leads the research and market intelligence team at CompTIA. With 18+ years of research and analysis experience, Tim has led hundreds of research studies employing just about every quantitative/qualitative research and data analysis technique to figure out what drives technology adoption. Tim spoke at Channel Focus North America, FOSE and MobileCon in 2013 and has been published in Venture Beat, the New York Times, USA Today, CNN Money, Pittsburgh Post Gazette, Los Angeles Times, Chicago Tribune, the Wall Street Journal, Information Week, Computer World, Wired Magazine, National Journal and many others.