CICS - What's in it for the Application Programmer

According to the CICS Information Center, a CICS application is "a collection of programs that together perform a business operation. Each program runs as part of a transaction under the control of CICS and using CICS-provided services and interfaces to access resources."  But what are these services and interfaces?   In today's environment with many application servers available, why would an application programmer choose to develop applications for CICS?  How does CICS benefit the application programmer?  You'll find answers to these questions and more at this session.

Tracks: Application Development and CICS Systems Programming