Biographical Sketch: As a Content Analytics Evangelist at IBM, Mark works with customers across the world to realize how unstructured data analytics unlocks better and brighter insights about their business, customers, markets, and opportunities. Mark has been with IBM for two and half years. Beforehand, he was co-founder and CTO of Orpheus, an online licensing platform for music and other digital media. Mark is an experienced entrepreneur with a technical background, with a lifelong passion for computers and high-tech!