Biographical Sketch: Ray has responsibility for the development and execution of the IBM worldwide zSeries software sales and marketing strategy. In this capacity, he is focused on ensuring that leading-edge technology middleware software solutions are developed and marketed to meet the demands and needs of customers who depend predominantly on mainframes to support their mission-critical applications. Ray is also heavily involved in the development of pricing strategies and methodologies focused specifically on controlling mainframe software costs and lowering overall total cost of ownership.