With the explosion in mobile device usage, businesses are embracing mobile applications as a strategic means of reaching their customers. At the same time, the mobile device space is evolving quickly with new devices and capabilities being introduced at a rapid pace. Organizations face challenges to be quick to market to support mobile users and at the same time meet business objectives. To meet their customer's needs from these mobile devices, clients must succeed in integrating these applications with their enterprise systems and business critical data, accessing the information and services in their back-end systems. Successful integration of their back-end systems with their mobile applications is a game-changer for their mobile delivery. In this session learn about the major challenges and opportunities of managing an enterprise mobile strategy which integrates mobile applications with enterprise systems and the applications and data running your business.
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