Biographical Sketch: Chief Innovator, Kalm Kreative, Inc., Denise P. Kalm began her career in biochemical genetics (M.S. University of Michigan). She went on to have a career in IT, beginning with programming, moving to performance and capacity planning and then to work for vendors. Her experience as a performance analyst/capacity planner, software consultant, and then marketing maven at various software companies grounds her work providing contract writing, editing, marketing and speaking services. She is a frequently published author in both the IT world and outside. Kalm is a requested speaker at such venues as SHARE, CMG and ITFMA and has enhanced her skills through Toastmasters where she has earned her ACG/ALB . She is also a personal coach at DPK Coaching.