10028: Get Found on Google: Search Engine Optimization (SEO) Basics & Technical Solutions

Tuesday, August 9, 2011: 9:30 AM-10:30 AM
Europe 4 (Walt Disney World Dolphin )
Speaker: Lindsay Wassell (Keyphraseology, LLC)
Handouts
  • Lindsay Wassell Presentation (1.8 MB)
  • Join Lindsay Wassell of Keyphraseology as she covers SEO (Search Engine Optimization) the basics and beyond, with actionable implementation tactics for architecture, development and systems. Learn:

     

     

    • How search engines operate
    • Search engine friendly design and development
    • Robot control protocols and maximizing robot access (robot software "crawls" web sites and reports back to Google and others)
    • Rewriting and redirecting URLs
    • Duplicate content solutions 

    and more.

    Tracks: Application Technologies and Architectures, Business Intelligence/Analytics, Enterprise Data Center Management and IT Management
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    See more of Project: Integrating Innovative Technologies
    See more of Program: Enterprise Data Center