Biographical Sketch: Jim O’Connor has been working in the storage industry for 40 years, 19 of those years with Bus-Tech. As director of Product Marketing, he helps set the strategic direction for the company and the development of its leading product lines, as well as driving Bus-Tech’s overall visibility. Jim involves his listeners by engaging in two-way dialog around facts and context relevant to the topic at hand. In this way, listeners are pleasantly surprised to find themselves walking away not only with information, but with an understanding and a more thorough comprehension of the subject matter. It is this distinction that give Jim’s presentations a subtle yet persuasive quality.