Biographical Sketch: Andy Piper has been with IBM Software Group since 2001. He is part of the Software Group Development Laboratories, and works on defining product futures and improving software consumability, particularly around the WebSphere brand. For many years, he was a member of IBM Software Services for WebSphere, and worked with customers to assist with the implementation of WebSphere products. His specialist areas are the messaging and integration families within the WebSphere portfolio. Andy is a regular conference speaker on various topics, ranging from enterprise middleware to Virtual Worlds to social software. He is probably best known online as a "social bridgebuilder". His weblog The Lost Outpost reflects the diversity of his skills and interests: development, design, communications, social tools, community building, gaming and digital imaging